Under Armour Affiliate Program
Network: Rakuten Advertising
At a Glance
Program Health
About Under Armour Affiliate Program
Under Armour is a major American athletic brand known for performance apparel, footwear, and accessories, competing directly with Nike and Adidas in the sports and fitness market. Their affiliate program pays 5% commission on sales through their online store, with strong average order values driven by premium pricing. Under Armour's innovation in moisture-wicking fabrics, compression wear, and connected fitness products (including the MapMyRun app with 300M+ registered users) gives affiliates technical differentiation to discuss. The brand's strong presence in football, basketball, running, and training, backed by athletes like Stephen Curry, provides diverse audience appeal. Under Armour's outlet section and seasonal sales create promotional opportunities, while their premium positioning means higher cart values compared to fast-fashion athletic brands. Fitness, sports, and athletic lifestyle content creators find Under Armour a reliable program with consistent demand.
This program is listed in Fashion & Beauty, Outdoor & Sports. It is managed through the Rakuten Advertising network. The commission model is percentage.
PayPalProgram Insights
Editorial Take
Under Armour carved out a performance-focused niche in athletic wear. Their affiliate program is standard for the category. Best for serious fitness and sports training content where Under Armour's performance tech fabrics are relevant.
Pros
- Well-known athletic brand
- Performance-focused positioning
- Easy approval
- Celebrity endorsements
- 30-day cookie
Cons
- 5% commission is moderate
- Smaller than Nike and Adidas
- US-focused brand
Affiliate signup link is being re-verified, so this button opens the official website for now
Frequently Asked Questions
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How much does Under Armour pay affiliates?
Under Armour pays a flat 5% commission on all product sales through affiliate links.
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