Ulta Beauty Affiliate Program
Network: Rakuten Advertising
At a Glance
Program Health
About Ulta Beauty Affiliate Program
Ulta Beauty is the largest specialty beauty retailer in the United States with over 1,300 stores and a massive e-commerce presence carrying 600+ brands across mass-market and prestige categories. Their affiliate program pays 2-5% commission through Rakuten. Ulta's unique positioning — offering both drugstore brands (Maybelline, NYX) and prestige labels (MAC, Clinique, Lancôme) — makes it a one-stop-shop for beauty content. Their Ultamate Rewards loyalty program has over 40 million members, driving repeat purchases. Perfect for beauty bloggers, skincare YouTubers, and makeup tutorial creators.
This program is listed in Fashion & Beauty. It is managed through the Rakuten Advertising network. The commission model is percentage.
PayPal
Direct Deposit CheckProgram Insights
Pros
- Largest US specialty beauty retailer
- 600+ brands from drugstore to prestige
- 40M+ Ultamate Rewards members
- 1,300+ store locations
- Huge product selection for content
Cons
- 2-5% commission rate is standard
- 30-day cookie
- Returns may reduce commissions
- Medium approval
You will be redirected to the program signup page
Frequently Asked Questions
-
How much does the Ulta Beauty affiliate program pay?
Ulta Beauty pays 2-5% commission on qualifying online sales through their Rakuten-managed affiliate program. -
What brands does Ulta carry?
Ulta carries 600+ brands spanning mass-market (Maybelline, NYX) to prestige (MAC, Clinique, Lancôme, Estée Lauder) categories.
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