At a Glance
Program Health
About Instacart Affiliate Program
Instacart is the leading online grocery delivery and pickup platform in North America, partnering with over 1,400 retail banners including Costco, Kroger, Walmart, Aldi, and Publix. Their affiliate program pays $5-$10 per new customer through Impact. Instacart's IPO in 2023 brought additional brand visibility, and their Instacart+ membership ($99/year for free delivery) offers subscription-based promotional opportunities. The platform's convenience appeal — same-day delivery from local stores — resonates with busy families, seniors, and anyone seeking to save time. Ideal for food, lifestyle, parenting, and productivity content creators.
This program is listed in Food & Cooking. It is managed through the Impact network. The commission model is flat.
PayPal
Direct DepositProgram Insights
Pros
- Leading grocery delivery platform
- 1,400+ retail partners (Costco, Kroger, etc.)
- Instacart+ membership angle
- Same-day delivery convenience
- Public company (trust)
Cons
- $5-$10 per new customer is modest
- 14-day cookie
- One-time commission
- Delivery availability varies by location
You will be redirected to the program signup page
Frequently Asked Questions
-
How much does Instacart pay affiliates?
Instacart pays $5-$10 per new customer who completes their first grocery order through your affiliate link.
Related Programs
Programs in the same categories
Factor Affiliate Program
$20-32 per new customerEarn $15 per customer for ready-to-eat chef-prepared meals delivered weekly.
Ooni Affiliate Program
8-10% per saleEarn 8-10% on the #1 portable pizza oven brand with ovens priced $349-$799.
HelloFresh Affiliate Program
$10 per saleEarn $10 per new customer on the world's #1 meal kit delivery service.
Sun Basket Affiliate Program
$20 per saleEarn $20 per subscriber for the premium organic meal kit with dietary flexibility.
Similar Programs
Programs on the same network
HubSpot Affiliate Program
30% recurring for 1 yearThe highest earner per referral in my portfolio. 30% recurring on plans up to $3,600/month with a 180-day cookie.
Semrush Affiliate Program
$200 per sale + $10 per trial$200 per sale and $10 per trial — the highest-paying SEO tool affiliate program with a 120-day cookie.
Shopify Affiliate Program
$150 per referral + 20% recurring$150 per referral on the most trusted e-commerce brand. 3-4% conversion rate despite the high payout — the brand sells…
Adobe Creative Cloud Affiliate Program
85% first month / 8.33% recurringEarn 85% first month + 8.33% recurring promoting the industry-standard creative software suite.
You May Also Like
Top programs from other categories
WP Engine Affiliate Program
$200+ per sale (minimum $200 or first month's payment)Earn $200+ per signup with one of the highest-paying hosting affiliate programs and a 180-day cookie.
NordVPN Affiliate Program
100% (1-mo) / 40% (longer plans) + 30% recurringMy top VPN earner — $55 EPC with recurring renewals that compound over time. Best brand recognition in the space.
Elegant Themes (Divi) Affiliate Program
50% recurringEarn 50% recurring commissions on the iconic Divi WordPress builder with a 180-day cookie.
Bluehost Affiliate Program
$65 per sale (negotiable to $100-$120+ at volume)My top hosting earner — $65+ per sale with a 90-day cookie and 6-8% conversion on beginner WordPress content.