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Instacart Affiliate Program

Network: Impact

Food & Cooking
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$5-$10 per new customer
flat

At a Glance

Commission $5-$10 per new customer
Cookie Duration 14 days
Min. Payout $50
Approval medium
EPC $5
Type flat
Payout Frequency monthly

Program Health

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About Instacart Affiliate Program

Instacart is the leading grocery delivery platform in North America, partnering with 1,400+ retail banners including Costco, Kroger, Albertsons, and Publix to deliver groceries in as fast as one hour. Their affiliate program pays $5-$10 per new customer through Impact. Instacart+ membership ($99/year) drives repeat usage and customer lifetime value. The platform's ubiquity and convenience make it relevant for food, recipe, meal planning, and busy parent content. Instacart's advertising-driven business model means they invest heavily in customer acquisition.

This program is listed in Food & Cooking. It is managed through the Impact network. The commission model is flat.

Payment Methods
Direct Deposit Direct Deposit Check

Program Insights

Availability Global

Pros

  • Leading grocery delivery platform
  • 1,400+ retail partners
  • Instacart+ drives retention
  • Relevant for food and recipe content
  • High brand recognition

Cons

  • $5-$10 per customer is modest
  • 14-day cookie
  • Medium approval
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