H&M Affiliate Program
Network: Rakuten Advertising
At a Glance
Program Health
About H&M Affiliate Program
H&M is one of the world's largest fashion retailers with over 4,000 stores in 75 markets and a massive online presence. Their affiliate program through Rakuten pays 4-7% commission on all qualifying purchases. H&M's broad appeal — spanning affordable basics, trendy collections, sustainable fashion (H&M Conscious), and designer collaborations — makes it easy to promote across demographics. The brand's regular sales events and membership rewards program drive repeat purchases that boost affiliate earnings over time.
This program is listed in Fashion & Beauty. It is managed through the Rakuten Advertising network. The commission model is percentage.
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Pros
- Globally recognized brand
- Broad product range across demographics
- Regular sales and promotions
- Sustainable fashion line (H&M Conscious)
- Strong online conversion rates
Cons
- 4-7% commission is modest
- 30-day cookie duration
- Returns can reduce commissions
- Medium approval process
Affiliate signup link is being re-verified, so this button opens the official website for now
Frequently Asked Questions
-
How much does H&M pay affiliates?
H&M pays 4-7% commission on qualifying sales through their Rakuten-managed affiliate program. -
What network runs the H&M affiliate program?
H&M runs its affiliate program through Rakuten Advertising.
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