At a Glance

Commission $100-$200 per sale
Cookie Duration 120 days
Min. Payout $50
Approval medium
EPC $12
Type flat
Payout Frequency monthly

Program Health

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About Gusto Affiliate Program

Gusto is the leading modern payroll, benefits, and HR platform for small businesses, serving over 300,000 companies across the United States. Their affiliate program pays $100-$200 per new customer signup through Impact, with a remarkably generous 120-day cookie window. Gusto has won numerous awards for ease of use and is consistently rated the #1 payroll solution for small businesses. The high payout per conversion and long cookie duration make this one of the most lucrative programs in the HR/payroll space.

This program is listed in SaaS & Software, Finance & Investing, Accounting Software. It is managed through the Impact network. The commission model is flat.

Payment Methods
PayPal PayPalBank Transfer Bank Transfer

Program Insights

Availability Global

Pros

  • $100-$200 per qualified sale
  • 120-day cookie — very generous
  • 300K+ businesses trust Gusto
  • #1 rated for small business payroll
  • Strong brand recognition in HR space

Cons

  • US-only product
  • Medium approval process
  • Long sales cycle for business software
  • Seasonal demand (year-end, tax season)
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