Blue Apron Affiliate Program
Network: CJ Affiliate
At a Glance
Program Health
About Blue Apron Affiliate Program
Blue Apron is one of the original meal kit delivery services in the US, sending fresh, pre-portioned ingredients and chef-designed recipes directly to customers' doors. Their affiliate program through CJ Affiliate pays $15 per qualified new customer. Blue Apron has served millions of meals and remains one of the most recognized names in the meal kit industry. With plans starting at $7.99 per serving for 2-4 people, the service appeals to busy professionals and families who want to cook at home without the hassle of meal planning and grocery shopping. The brand frequently runs promotional offers for new customers, which affiliates can leverage to boost conversion rates. Best for food bloggers, cooking content creators, and lifestyle influencers.
This program is listed in Food & Cooking, Meal Kits. It is managed through the CJ Affiliate network. The commission model is flat.
Program Insights
Editorial Take
Blue Apron pays $15 per confirmed sale but the company has lost significant market share to HelloFresh and Factor. Declining brand buzz means lower conversion rates. Still works for meal kit comparison content.
Pros
- $15 flat per new customer
- One of the most recognized meal kit brands
- Frequent promotional offers boost conversions
- Easy approval through CJ Affiliate
- Appeals to broad cooking audience
Cons
- 30-day cookie duration
- Competitive meal kit space
- Only pays for new customers
- US-only service
You will be redirected to the program signup page
Frequently Asked Questions
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How much does Blue Apron pay affiliates?
Blue Apron pays a flat $15 for each qualified new customer who subscribes through your affiliate link. -
What does Blue Apron offer?
Blue Apron delivers fresh, pre-portioned ingredients and chef-designed recipes weekly, with plans for 2 or 4 servings starting at $7.99/serving.