Bankrate Affiliate Program
Network: CJ Affiliate
At a Glance
Program Health
About Bankrate Affiliate Program
Bankrate is one of the most trusted financial comparison platforms in the US, helping consumers compare rates on mortgages, credit cards, savings accounts, and loans. Their affiliate program pays $5-$25 per qualified lead. The brand's editorial authority and SEO dominance in the personal finance space lend credibility to affiliates who promote it. Strict approval reflects financial industry compliance requirements, but accepted affiliates benefit from high EPC and strong consumer trust.
This program is listed in Finance & Investing. It is managed through the CJ Affiliate network. The commission model is flat.
Program Insights
Editorial Take
Bankrate is one of the oldest and most trusted financial comparison sites. Their affiliate program is selective but pays well for qualified leads on mortgages, credit cards, and banking products. Requires established authority in personal finance.
Pros
- Trusted financial brand
- Pay per lead model
- High EPC
- Strong editorial authority
Cons
- Hard approval
- Strict compliance requirements
- 30-day cookie
- Competitive finance niche
You will be redirected to the program signup page
Frequently Asked Questions
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How much does Bankrate pay affiliates?
Bankrate pays $5-$25 per qualified lead depending on the financial product category.