$5-$25 per lead
flat

At a Glance

Commission $5-$25 per lead
Cookie Duration 30 days
Min. Payout $50
Approval hard
EPC $20
Type flat
Payout Frequency monthly
Avg. Conversion 2-4%

Program Health

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Program Health Score
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About Bankrate Affiliate Program

Bankrate is one of the most trusted financial comparison platforms in the US, helping consumers compare rates on mortgages, credit cards, savings accounts, and loans. Their affiliate program pays $5-$25 per qualified lead. The brand's editorial authority and SEO dominance in the personal finance space lend credibility to affiliates who promote it. Strict approval reflects financial industry compliance requirements, but accepted affiliates benefit from high EPC and strong consumer trust.

This program is listed in Finance & Investing. It is managed through the CJ Affiliate network. The commission model is flat.

Payment Methods
PayPal PayPal

Program Insights

Founded 1996
Company Size Enterprise
Market Position Leader
Pricing Tier Free
Program Reputation Good
Niche Competition Very-high
Availability US-ONLY
Program Maturity Veteran
Best For
blog review site

Editorial Take

Bankrate is one of the oldest and most trusted financial comparison sites. Their affiliate program is selective but pays well for qualified leads on mortgages, credit cards, and banking products. Requires established authority in personal finance.

Pros

  • Trusted financial brand
  • Pay per lead model
  • High EPC
  • Strong editorial authority

Cons

  • Hard approval
  • Strict compliance requirements
  • 30-day cookie
  • Competitive finance niche
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