ASOS Affiliate Program
Network: Rakuten Advertising
At a Glance
Program Health
About ASOS Affiliate Program
ASOS is one of the world's largest online fashion destinations, offering over 850 brands including its own label alongside designer names, targeting fashion-forward 20-somethings globally. Their affiliate program through Awin pays 3-7% commission on sales, with strong average order values driven by trend-driven shopping behavior. ASOS's massive catalog of 80,000+ products spanning clothing, accessories, beauty, and activewear for both men and women provides enormous content flexibility. The platform's free delivery and returns, ASOS Premier delivery subscription, and inclusive sizing (Petite, Tall, Curve, Maternity) broaden the addressable audience. ASOS's strong mobile app, frequent new arrivals (thousands weekly), and student discount program drive high engagement and repeat purchases. Fashion bloggers, style guides, and trend-focused content creators find ASOS effective because its fast-fashion pace means there's always fresh content to create.
This program is listed in Fashion & Beauty. It is managed through the Rakuten Advertising network. The commission model is percentage.
Program Insights
Editorial Take
ASOS stands out with one of the longest cookies in fashion at 45 days and a tiered structure: 6% for new customers, 3% for existing. Its global reach and massive young-adult audience make it ideal for Gen Z and millennial fashion content.
Pros
- 850+ brands and 85K+ products
- Popular with Gen Z and millennials
- 30-day cookie
- Free shipping and returns
- Strong social media appeal
Cons
- 5-7% commission is moderate
- Competitive fashion niche
- Frequent discounting
Affiliate signup link is being re-verified, so this button opens the official website for now
Frequently Asked Questions
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How do I join the ASOS affiliate program?
Apply through ASOS's affiliate page on Awin. They accept fashion bloggers, style content creators, and trend-focused websites. Approval is generally straightforward. -
What is the commission rate for ASOS?
ASOS pays 5-7% per sale. With their wide catalog and average order values of $50-$80, typical commissions are $3-$6 per order. -
How long is ASOS' cookie duration?
ASOS uses a 30-day cookie window through Awin. -
What makes ASOS a good affiliate program for fashion creators?
ASOS's massive catalog (85,000+ products from 850+ brands), frequent sales, free shipping, and strong appeal with 18-35 demographics make it one of the easiest fashion brands to promote with consistent conversions.