Empower (Personal Capital) Affiliate Program — Benchmark Report

How does your affiliate program compare to 54 programs in Finance & Investing?

—
Commission
$100 per qualified lead
Average
↓
Cookie Duration
30 days
Below avg
—
Approval
medium
Average

Category Comparison

Compared against 54 programs in Finance & Investing.

Commission Rate

This program
$100 per qualified lead
flat
Category average
20.0%
percentage-based
This program uses a flat model, so direct percentage comparison isn't applicable. The flat/hybrid rate may represent higher earnings per conversion.

Cookie Duration

Empower (Personal Capital) Affiliate Program
30d
Category avg
48d

Commission Percentile

N/A

Not ranked — flat commissions aren't directly comparable to percentage rates

Cookie Duration Percentile

30 days vs 48 day avg 31th
0th50th100th
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Approval Difficulty Distribution

How 54 programs in Finance & Investing are distributed by approval difficulty.

easy 22 programs (41%)
moderate ← Empower (Personal Capital) Affiliate Program 22 programs (41%)
hard 10 programs (19%)

Category Commission Trend

Average commission rate in Finance & Investing over the last 90 days.

2026-05-15 20.0% avg 2026-08-12

Empower (Personal Capital) Affiliate Program Commission Trend

Commission rate over the last 90 days.

2026-05-15 NaN% 2026-08-12

Frequently Asked Questions

How does Empower (Personal Capital) Affiliate Program compare to other Finance & Investing affiliate programs?
Empower (Personal Capital) Affiliate Program offers $100 per qualified lead with a 30-day cookie duration. The category average commission is 20.0% with an average cookie duration of 48 days. Empower (Personal Capital) Affiliate Program has medium approval difficulty.
What is the commission percentile for Empower (Personal Capital) Affiliate Program?
Empower (Personal Capital) Affiliate Program uses a flat commission model ($100 per qualified lead), which makes direct percentage comparison with other programs less meaningful. Instead, focus on the absolute value and recurring potential.
Is Empower (Personal Capital) Affiliate Program's cookie duration competitive?
Empower (Personal Capital) Affiliate Program offers a 30-day cookie window. The average cookie duration in Finance & Investing is 48 days (median: 30 days). This is below the category average. A shorter cookie window means affiliates need faster conversions.
How is this benchmark calculated?
We compare Empower (Personal Capital) Affiliate Program against 54 active programs in the Finance & Investing category. Benchmarks are updated daily using data from our directory. Commission percentiles, cookie duration comparisons, and approval difficulty distributions are calculated from the full set of active programs.
How can I improve my Empower (Personal Capital) Affiliate Program affiliate program ranking?
To rank higher: increase your commission rate above the category average, offer longer cookie durations, simplify your approval process, and ensure your program terms are competitive. Claiming your listing also unlocks detailed analytics and visibility features.

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