BetterHelp Affiliate Program — Benchmark Report

How does your affiliate program compare to 63 programs in Health & Fitness?

Commission
$100-$200 per new client
Average
Cookie Duration
30 days
Below avg
Approval
moderate
Average

Category Comparison

Compared against 63 programs in Health & Fitness.

Commission Rate

This program
$100-$200 per new client
flat
Category average
10.4%
percentage-based
This program uses a flat model, so direct percentage comparison isn't applicable. The flat/hybrid rate may represent higher earnings per conversion.

Cookie Duration

BetterHelp Affiliate Program
30d
Category avg
34d

Commission Percentile

N/A

Not ranked — flat commissions aren't directly comparable to percentage rates

Cookie Duration Percentile

30 days vs 34 day avg 44th
0th50th100th
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Approval Difficulty Distribution

How 63 programs in Health & Fitness are distributed by approval difficulty.

easy 28 programs (44%)
moderate ← BetterHelp Affiliate Program 30 programs (48%)
hard 5 programs (8%)

Category Commission Trend

Average commission rate in Health & Fitness over the last 90 days.

2026-05-15 10.4% avg 2026-08-12

BetterHelp Affiliate Program Commission Trend

Commission rate over the last 90 days.

2026-05-15 NaN% 2026-08-12

Frequently Asked Questions

How does BetterHelp Affiliate Program compare to other Health & Fitness affiliate programs?
BetterHelp Affiliate Program offers $100-$200 per new client with a 30-day cookie duration. The category average commission is 10.4% with an average cookie duration of 34 days. BetterHelp Affiliate Program has moderate approval difficulty.
What is the commission percentile for BetterHelp Affiliate Program?
BetterHelp Affiliate Program uses a flat commission model ($100-$200 per new client), which makes direct percentage comparison with other programs less meaningful. Instead, focus on the absolute value and recurring potential.
Is BetterHelp Affiliate Program's cookie duration competitive?
BetterHelp Affiliate Program offers a 30-day cookie window. The average cookie duration in Health & Fitness is 34 days (median: 30 days). This is below the category average. A shorter cookie window means affiliates need faster conversions.
How is this benchmark calculated?
We compare BetterHelp Affiliate Program against 63 active programs in the Health & Fitness category. Benchmarks are updated daily using data from our directory. Commission percentiles, cookie duration comparisons, and approval difficulty distributions are calculated from the full set of active programs.
How can I improve my BetterHelp Affiliate Program affiliate program ranking?
To rank higher: increase your commission rate above the category average, offer longer cookie durations, simplify your approval process, and ensure your program terms are competitive. Claiming your listing also unlocks detailed analytics and visibility features.

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